Far Queue Jimmy Choo

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I had this great idea.

You see, I saw a news article about my town, Tulita, in the CBC news. It was totally relevant to me and I realised that pretty much any time my town hit the news I’d want to hear about it. So, here was my great idea: I’d set up a google alert, which would send me an email whenever a new article about Tulita appeared on the web. I even set it up so my phone would beep whenever Tulita hit the news.

It didn’t take long. My phone beeped. A google alert notification about Tulita! In fact my google alerts have been beeping regularly, every few days, for the last couple of months.

Turns out there’s a guy named Jimmy Choo. Jimmy Choo makes handbags. For some reason, some crazy weird reason, Jimmy Choo decided to call one of his handbag designs “Tulita”. Now Jimmy’s own website doesn’t have any Tulita handbags on it anymore, but a bunch of shopping websites regularly post the “Jimmy Choo Tulita Handbag”. Here’s what it looks like:

Jimmy Choo Tulita Handbag
Jimmy Choo Tulita Handbag

The constant barrage of handbag news got to me. Pretty soon I was screaming enraged obscenities at my beeping phone: “FAR QUEUE JIMMY CHOO”!

I’ve now changed up the google alert to be “Tulita -Choo” (i.e., all “Tulita” articles without the word “Choo” in them). Sanity restored.